I had a notion that the four Ps, the three Cs, the STP theory and other marketing concepts were just like trigonometry, I would never find their application in the real world. My internship at Microland told me I hadn’t invested in the wrong course. The entire product plan was to be developed on the basis of these very concepts and nothing is more exciting than to be able to use bookish knowledge in the field and watch it shape strategies.
Microland is a very proud cultivator of the start-up culture. It is amazing how it pulls off this feat, considering it is a 29-year-old company. Here all the ideas are heard, all the initiatives are encouraged and managerial qualities are honed. The leadership consists of extremely experienced veterans, the treasure of Microland – a five-minute interaction with them could teach me what a hundred articles could not. An ex-employee of Infosys, I watched as my corporate experience underwent a sea change during my internship stint at Microland. The leadership loves a personal touch; a customized greeting never goes unnoticed. People are valued, not only for their ingenuity but also for their team-spirit. Every one of the employees is unique, in his ideas, projects and method of execution. There is never a dull moment in the office-hours – everyone is as talented as they are friendly and enthusiastic. And this is how Microland has been able to maintain its start-up culture.
My internship period at Microland was made even more enjoyable by my co-interns. They contributed to the feeling that I wasn’t very far from the very happening nights in my own college. Hailing from the premier b-schools of the country, it’s amazing how close we became in the duration of these two months.
As of April 2018, Microland is a Digital Accelerator, providing enterprises with the means to undergo next-gen digital transformation and evaluating us on the basis of visumes was just the beginning of their acceptance of the role.
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Kashyapi Rath
Class of 2019
Xavier Institute of Management, Bhubaneswar
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